welcome to

LOVE TO PLAY

let us help you choose the perfect toys for your favourite little people

Browse our bestsellers

stage based play essentials for newborns to three year olds

browse our bestsellers

toys designed to help your little person practise and develop their skills

browse our bestsellers

a big hearted, small business

run by Ellie - a Melbourne mum and early childhood specialist

browse our bestsellers

play is our brain's favourite way of learning

Diane Ackerman

browse our bestsellers

0 - 3 months

Everything is new!

I am learning about textures, sounds and sights

Toys for tiny ones

3 - 6 months

What is this?

I am exploring by reaching, grasping and mouthing

We've got toys for that

6-9 months

WOW! Look at that!

I am discovering my world

toys for your explorer

9-12 months

on the move!

I am learning to crawl and stand

perfect toys this way

12-18 months

Look what I can do!

I am investigating and discovering

click for toys they'll love

18 - 24 months

Rarr! I'm a dinosaur

I am learning to pretend, and develop my dexterity

shop toys for imaginative play and fiddly skills

2+

I can do it!

I am learning to be independent

toys they'll love

3+

Watch me go!

I'm a big kid now!

shop our big kid range

gross motor development

Let's move those little bodies! We've got toys to support everything from tummy time to standing and walking - and everything inbetween

shop toys for moving and grooving

fine motor development

Let's get fiddly! We stock loads of toys designed to help develop little hand and finger muscles, and build dexterity

shop toys for little fingers

problem solving

Let's work it out! Our range of problem-solving toys will help your baby use their creativity and curiosity to explore cause and effect, solve puzzles and investigate concepts

shop our problem-solving toys

creative play

Let's get creative! Check out our range of toys designed to release their inner artist through fun, creative play

shop toys for your little artist

imaginary play

Let's pretend! We've got a huge range of toys to help your toddler let their amazing imagination loose!

shop toys to spark their imagination

We donate

$1 from every sale is donated to support families in need.

Every dollar counts, and together we can make a difference.

Carbon Neutral

Ship anywhere in Australia and we will offset all carbon emissions.

Meaning your order's trip from us to you is completely carbon neutral.

All of our packaging is eco friendly; even our tape

And we insure every parcel we post up to a value of $100 because we want your toys to arrive safe and sound just as much as you do.